Usage of Social Media is rapidly gaining popularity among professionals across India. LinkedIn, being more popular for professional networking, is being used in rather modest manner with appreciation being rather diplomatic. On the other hand platforms like Facebook & WhatsApp draw a far more open views. Trends show that on social networks personal / professional recognition / appreciation has become a factor that most users seek. It has become a parallel virtual world which most feel is governed by number of likes & comments they get from their linked network members. On the contrary sharing activity on social media attracts recognition, but the question arises on authenticity, whether the same opinion actually exists in real life or is appreciating just another method by which people are increasing their visibility on social media.

Its a Bygone Belief, where professional or personal appraisal was received, even if you just quietly kept your activities on. Sharing activity on social media attracts recognition, but the question arises on authenticity, whether the same opinion actually exists in real life or is appreciating just another method by which people are increasing their visibility on social media. Today in the mess of things, it has become really important to showcase your activities in order to receive proper recognition. This is about the required bit or the part that is actually needed, but as usual there are those who have to do over and above the upper limit of required extent, which creates the questions.

Today, everything is being shared on social networks gets applauded without assessing the level of appreciation it should be given, which dilutes the actual achievements or matters which are duly suitable for attracting appreciation. This happens out of greed. Greed of the person sharing to get recognition as well as greed of the person appreciating to gain visibility & a return favour when he / she assumes the role of sharing to get appreciation. This greed pollutes the actual visibility of projected matters on social media. This practice of Greed has increased to such an extent where social networks have come up with special apps to support the phenomenon. Groups on WhatsApp & Facebook Profiles can be prominently seen helping the same very innocently.

Amazingly where top level management at certain corporates, who use social networks to keep close watch over the activities of their key employees as well as for point to point communication, have been observed not only taking appraisal decisions based on such void appreciations but also actively promoting it. This boosts the greed of Professional to the next bit, where the existence in virtual world becomes higher than that in the real world. Getting appreciation from a friend / colleague or two remains no good. Tens to Hundreds of Online Appreciations matter more than that real world. Looking back after reaching this point becomes rather difficult.